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This was my baby. After joining Trunk Club I immediately began advocating—and in many cases agitating—for the creation of a company blog. This was my reasoning:

There’s more collective style knowledge at Trunk Club HQ than any other place in Chicago—maybe in the U.S. That expertise is currently communicated via one-to-one interactions between stylists and Trunk Club members. Let’s take all that knowledge, put it in one place, and let everyone on earth have access to it.

A couple of results: