An honorable advertorial?

I wasn’t excited when our marketing team decided to delve into advertorials, which I regard as the lowest form of advertising (and that’s saying something). Making the best out of the situation, we decided to lean into the “value to the member” approach that proved so successful for Trunk Club emails. This advertorial won new […]

The editorial approach

Let’s add value. Let’s give it away for free. Let’s trust that generosity will engender loyalty, and that loyalty will over time result in money and metrics and all the rest of it.

“Six Essentials” Booklet

After we created the “Six Essentials” series on our blog, we repurposed the content in a booklet that went out in trunks. This is the combined entry for items 3 and 4.