Someone Else has been my focus for the last year. My original idea was simple: I want to write the stories that I can’t write for my day job. Joining forces with a world-class designer and photographer, we set out to talk about style, clothing, and culture in a new way.
At Trunk Club I’m often challenged to write about clothing in general terms, instead of focusing on specific items. One solution: downplay clothing and emphasize our service.
Quite possibly my favorite type of work. Before joining Trunk Club I worked freelance, and my favorite projects involved the creation of branding platforms. My client, a design firm based in Chicago, would need to create 24 prototypes for new ink pens, or a new type of dog food.
For Trunk Club’s banner ad on Pandora, I wanted to draw a parallel between Pandora’s personalized music service and Trunk Club personalized clothing service.