At Trunk Club I’m often challenged to write about clothing in general terms, instead of focusing on specific items. One solution: downplay clothing and emphasize our service.
You know how I mentioned that challenge of writing about clothing in general terms? Kama Sutra references help.
One of our members’ all-time favorite features on the Trunk Club iPhone app. Lesson: Selling a feeling is way more effective than selling clothes.
Trunk Club has members all over the United States, so our wintertime messaging around outerwear has to reflect that variety.