iPhone app: 5 Favorite Things

At Trunk Club I’m often challenged to write about clothing in general terms, instead of focusing on specific items. One solution: downplay clothing and emphasize our service.

iPhone app: Kate Upton

One of our members’ all-time favorite features on the Trunk Club iPhone app. Lesson: Selling a feeling is way more effective than selling clothes.

iPhone app: Outerwear feature

Trunk Club has members all over the United States, so our wintertime messaging around outerwear has to reflect that variety.