The editorial approach

Let’s add value. Let’s give it away for free. Let’s trust that generosity will engender loyalty, and that loyalty will over time result in money and metrics and all the rest of it.

“Six Essentials” Booklet

After we created the “Six Essentials” series on our blog, we repurposed the content in a booklet that went out in trunks. This is the combined entry for items 3 and 4.

Flipboard ads

Working with my photography and design teammates, I helped created Trunk Club’s first-ever campaign, “What’s Your Trunk?” These are the initial ads we created for the campaign, which featured on the Flipboard mobile app—specifically intended for Details magazine readers, thus the cheek.