Branding territories

Quite possibly my favorite type of work. Before joining Trunk Club I worked freelance, and my favorite projects involved the creation of branding platforms.  My client, a design firm based in Chicago, would need to create 24 prototypes for new ink pens, or a new type of dog food.

Pandora ad

For Trunk Club’s banner ad on Pandora, I wanted to draw a parallel between Pandora’s personalized music service and Trunk Club personalized clothing service.

An honorable advertorial?

I wasn’t excited when our marketing team decided to delve into advertorials, which I regard as the lowest form of advertising (and that’s saying something). Making the best out of the situation, we decided to lean into the “value to the member” approach that proved so successful for Trunk Club emails. This advertorial won new […]

The editorial approach

Let’s add value. Let’s give it away for free. Let’s trust that generosity will engender loyalty, and that loyalty will over time result in money and metrics and all the rest of it.