Let’s add value. Let’s give it away for free. Let’s trust that generosity will engender loyalty, and that loyalty will over time result in money and metrics and all the rest of it.
You know how I mentioned that challenge of writing about clothing in general terms? Kama Sutra references help.
After we created the “Six Essentials” series on our blog, we repurposed the content in a booklet that went out in trunks. This is the combined entry for items 3 and 4.
Working with my photography and design teammates, I helped created Trunk Club’s first-ever campaign, “What’s Your Trunk?” These are the initial ads we created for the campaign, which featured on the Flipboard mobile app—specifically intended for Details magazine readers, thus the cheek.