We didn’t want to compete with the brochure that Eton created for the inside of the Eton Designer Series trunk, so we needed to do something special to represent Trunk Club on the outside of the trunk—a tricky proposition. Playing off the Sweden-to-Chicago aspect of this batch of Eton shirts, we came up with a luggage-tag concept to attach to the handle of the trunk, which was itself inspired by steamer trunks from the heyday of transatlantic travel.