Quite possibly my favorite type of work. Before joining Trunk Club I worked freelance, and my favorite projects involved the creation of branding platforms. My client, a design firm based in Chicago, would need to create 24 prototypes for new ink pens, or a new type of dog food. Before they began building actual prototypes or proposing new puppy chow, the firm would go on global shopping expeditions and then sketch out general territories based on their in-the-field findings. Then they brought me in. I focused each territory into something more tangible—a jumping-off point complete with a title, mini narrative, and keywords.