Trunk Club marketing emails, and to a large extent our blog posts, call for straightforward language. When I have the chance to cut loose, I capitalize.
At Trunk Club I’m often challenged to write about clothing in general terms, instead of focusing on specific items. One solution: downplay clothing and emphasize our service.
You know how I mentioned that challenge of writing about clothing in general terms? Kama Sutra references help.
Working with my photography and design teammates, I helped created Trunk Club’s first-ever campaign, “What’s Your Trunk?” These are the initial ads we created for the campaign, which featured on the Flipboard mobile app—specifically intended for Details magazine readers, thus the cheek.