Spreadsheet Marketer Logic

We only send one email a month? The emails are 500 words each, don’t overtly sell, and are designed to offer our audience helpful information? The last one moved $3 million in product and we have 60% open rates?

Someone Else: Stories and Branding

Someone Else has been my focus for the last year. My original idea was simple: I want to write the stories that I can’t write for my day job. Joining forces with a world-class designer and photographer, we set out to talk about style, clothing, and culture in a new way.

The Trunk Club blog

This was my baby. After joining Trunk Club I immediately began advocating—and in many cases agitating—for the creation of a company blog. This was my reasoning:

Cordovan Combo: Lexington Key Case from Ashland Leather and Key Fob from Makr

This post includes photographs that break down into two basic groups: those that feature my backside / crotch and look like they were taken by a professional (namely, the immensely talented Lauren Atkins), and those that do not feature my backside / crotch and look like they were taken by a child (that would be […]