Above all else, I believe this:

Why > What

I got bored with What during my career as a fashion copywriter. So, I invented divergent fashion journalism to find out Why.

Doing business as Someone Else, I have produced stories on location in:


△ Zurich  
△ Salzburg 
△ London 
△ New York City! 
△ Richmond, Virginia

△ Minneapolis / St. Paul 
△ Los Angeles 
△ Vancouver
△ La Paz, Bolivia 
△ Chicago 

"Your stuff is like
Anthony Bourdain,
with clothes instead of food."


Lead Copywriter, Trunk Club
April 2012-November 2014

△ First copywriter at TC
△ Developed brand voice 
△ Hired, managed, and mentored junior writers
△ Concepted, developed, and maintained content-marketing platform and editorial calendar

Freelance Consulting Strategist, Red Bull
Sometime in 2008 to April 2012

△ Guest residency in Salzburg developing series concepts for Red Bull TV
△ Consulted with global comm leaders on 12+ major Red Bull properties, (e.g., Red Bull Flugtag)
△ Wrote about athletes, musicians, and influencers for numerous Red Bull websites



All content ©Joe Jarvis 2021