“Love this email … cool marketing. No (trunk) for me though—just wanted to send kudos to whoever deserves it.”
That note came from a Trunk Club member who read our “Sunday Math” email. Even though he didn’t want to buy anything, the guy reached out to his stylist because he enjoyed the experience of reading a marketing email. To repeat: he enjoyed the experience of reading a marketing email.
Ever since we decided to take Trunk Club emails in an editorial direction, with a focus on adding value to our members rather than selling them stuff, feedback like this has been frequent. Even so, “Sunday Math” received a particularly high level of positive, and even appreciative, response from members. (It also prompted a healthy number of trunk requests.)